The 2025 iKons February Showcase

As we move into 2025 it is time to talk about The House of iKons and their February show: the grand spectacle that has taken the fashion world by storm and created a multifaceted platform for the industry.

With the leadership of Savita Kaye and a stellar team of creatives, House of iKons has become The ticket to have for the fashion week calendar drawing talent from across the globe to this fashion spectacular that has earned a place in the top ten off schedule global fashion events and cemented their place in the calendar as a must see event.

Always innovating and advancing House of iKons is breaking boundaries with their catwalk show streamed live via Wiki Lounge and Lounges TV, bringing the digital realm and fashion together and opening doors to a wide spectrum of people and making fashion accessible and a cultural phenomena that cannot be stopped and as one of the Media Partners we are incredibly proud to be a part of such a huge movement that has changed the fashion landscape.

The event is Sponsored by: Made Up By Samuel & The Fashion Life Tour

Segment ONE 12.00pm

• Grand Opening: MALONGWENA PRIDE BY DME 

• Shaleena Nowbuth represented by The Fashion Life Tour

• Norman M Acuba - represented by Estilo de Amor

• CLC Couture

• Estilo de Amor

• Grand Opening: Ella B Designs

Segment Two Show: 3.00pm

• Grand Opening: Don Cristobal 

• Saima Chaudhury represented by The Fashion Life Tour

• Adrianna Ostrowkska

• The Fashion Life Tour

• Little Camden

• Savvi Kids represented by The Fashion Life Tour

• Grand Finale: Lynette Couture London

Segment Three Show: 6.00pm

• Grand Opening: Recep Demiray

• Jacqueline Duenas by JD Events

• Tiara Donyale represented by The Fashion Life Tour

• Emily Sy 

• Marjorie Renner of Renner Fashion House

• The Fashion Life Tour

• House of Magsarili

• Made in Africa Brand

• Grand Finale: THINK OCEAN

  To learn more about the show or to book tickets see:

  House of iKons Tickets.

  Instagram: @hoifashionweeklondon

  Face Book: HOI Fashion Week London

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

iKons September Show

With their landmark September show now over, and the press talking about the stellar line up it is without question a triumph of the creative scene that has opened the doors to countless designers and maintained House of iKons at the top spot (rightly so) of independent fashion weeks worldwide.

Septembers show was a huge showcase with designers from across the world and creatives coming together to combine their talents and through the House of iKons. With its Royal connections and global outreach, this has become the Must-see show of the fashion calendar attracting the best and brightest of the fashion scene:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

• Grand Opening: House of Musa

• YS Clothier - represented by The Fashion Life Tour

• MALONGWENA PRIDE BY DME

• LS Collection

• Steadfast Designs

• Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

• Grand Opening: Jeny Tjahyawati x TORANG

• 2Kat Couture

• Schirin Style’s

• Uzy Fauziah

• CLC Couture

• Bernhardt Collection

• Tiara Donyale Collection represented by The Fashion Life Tour

• PD Designs

• Elon Son represented by The Fashion Life Tour

• Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

• Grand Opening: Arabesque Boudoir

• Evette Monique Couture - represented by The Fashion Life Tour

• Muse & Sensia

• Hafanana - represented by The Fashion Life Tour

• Think Ocean

• Essy Masita

• Sigrun

• TORANG

• Ronica Marie Couture

• Grand Finale: Benu Apparel

Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.

A Slow Start To a New Year

Although it has been a slow start to the new year with the blog, that is not to say we are not busy working and there is some really interesting projects on the cards that will be internally built in conjunction with some of our clients.

Our creative director, JamesC, has been ill recently but able to coordinate calls and emails that will see him heading up ad campaigns and editorials in conjunction with Sons of Adonis skincare for men. A huge coup that we are incredibly proud of and will be using to add to our brand as the lost and build up other elements that Shakti Sood (Sons of Adonis founder) will be a major part of.

With concept and mood boards being built at the moment it is going to be fun to work with Sons of Adonis on these projects and a chance to mix the commercial with the artistic side of makeup for men.

Other meetings are being planned and naturally we will be releasing more information about our plans and showcasing the images we create.

The House of iKons 10th Anniversary Show

In what will be the 10th anniversary of The House of iKons show, the accolades just keep racking up. A leading light of the independent fashion event scene and one of The hot tickets of the fashion calendar, House of iKons is striding into 2024 with February showcasing some of the best and brightest the fashion world has to offer from across the globe.

The House of iKons has gone from strength to strength over the last decade and showcased a huge array of designers, given voice and a platform to creatives of all stripes to showcase their skills.

As they move into a new phase of the fashion journey it is impossible not to be in awe of the work of CEO and Founder Savita Kaye and her team whose hard work and boundary pushing approach to fashion and the creative arts has seen the rise of designers, makeup artists, and crew moving in circles ranging from the catwalks of the world to meeting with Royalty and dignitaries from film, TV, red carpet, politics and some of the biggest stores in the world.

With the schedule for February packed full of artisans, designers and creative talent showcasing not just their brands but their collective artistic skills, The House of iKons has become The place to be seen, The place to showcase, and ultimately a platform for talent.

Schedule for Show Saturday 17th February 2024 Sponsored by Girl Meets Brush & The Fashion Life Tour:

Doors open for Exhibition 11.00am

Exhibitors:

• La Pham x Empower Women Asia

• Zaira Christa

• Silvia V Crafts

• Love Collection

• VIP 360

• Her Rise Heritage

• COSELF Represented by UKCNDEA

• POL Magazine

  Segment ONE 12.30pm

• Grand Opening: Jhay Layson

• MALONGWENA PRIDE BY DME

• Music Performance - Eltee

• LC Couture

• Grand Finale: House of Musa Represented by Lynette Medina

  Segment TWO 3.00pm

• Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

• Sonata

• The Fashion Life Tour 

• Love Collection

• Anna Flowers Designs Represented by The Fashion Life Tour

• Music Performance - Taylor Fangman

• Kearnna Rhea

• YS Clothier Represented by The Fashion Life Tour

• House of Laith

  Segment THREE 6.00pm

• PRESENTATION by COSELF Represented by UKCNDEA

• Grand Opening: La Pham

• Blueprint Effect Represented by The Fashion Life Tour

• Her Rise Heritage

• Bold Black Dresses Represented by The Fashion Life Tour

• Music Performance - Eltee

• Joan Madison Couture

• The Fashion Life Tour

• Sharnel Guy

• Grand Finale: Tykorchelli with live performance Sam Tinnesz

• AFTER PARTY from 8.30pm till Late - Music, Finger Food & Drink

• Live music performances by Damien Soul & Paisleigh B

  For further information on The House of iKons or to purchase tickets see see:

  House of iKons Tickets.

  House of iKons Website.

  House of iKons Facebook.

  House of iKons Instagram.

The House of iKons September Show 2023

London fashion week is the social event of the fashion calendar with House of iKons standing high in the field with good reason, this top 6 show worldwide has become the go to event for buyers, designers and creatives of all stripes to showcase their talents to an audience that spans the globe.

“From the simple to the sublime, House of iKons has new reached new heights with The CEO of the Company Savita Kaye was honoured to receive a prestigious award from the Government of Thailand on behalf of Her Majesty Queen Sirkit of Thailand. Making this show and CEO Savita Kaye Herself an iKon of regal proportions.”

From the catwalk to the big screen, there are no limits to the range of the House of iKons show as this September has shown, there are no limits to creativity and each season they continue to outdo the last and leave the audience (in person and online) in awe.

Sponsored by Girl Meets Brush & The Fashion Life Tour.

Segment One Show

• Grand Opening: Jhay Layson 

• CLC Couture 

• Fantasma 

• Grand Finale: Love Collection 

Segment Two Show

• Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

• Kat Couture 

• D’BPHOR represented by The Fashion Life Tour 

• Jennifer Younger 

• La Petite Wardrobe 

• Hafanana represented by The Fashion Life Tour

• Postcode Fashion

• Anvi Couture represented by The Fashion Life Tour 

• AU10TIC

• Grand Finale: Stephan Russell

Segment Three Show

• Grand Opening: Zaira Christa

• TSafari

• Wanda Beauchamp

• Perry Jones represented by The Fashion Life Tour

• TAMTA

• Saima Chaudhry represented by The Fashion Life Tour

• Adrianna Ostrowska

• TUVZA represented by B20 Events 

• Shameless Opinion represented by The Fashion Life Tour

• Grand Finale: Andre Soriano

  Image credits: 

  London Show: Ram Eagle

  New York Show: Johnny Jones

  
  For further information on The House of iKons or opportunities to get involved in the show see:

  House of iKons Website.

  House of iKons Facebook.

  House of iKons Instagram.

Showcasing Creative Talent with The House of iKons

Considered by many to be in the top of the social calendar for fashion week, The House of iKons is returning this September with their stable of designers and creatives for what is set to be a high light of the fashion calendar and a chance to be seen (as a designer) and showcase (as a creative) with the backstage being as much of the prestige, as the front of house.

With some of the worlds top designers attending and showcasing at The House of iKons show, it is no surprise that the backstage team are as big a part of this as the front of house, taking fashion events into a new realm and offering a platform that is fast becoming the benchmark for excellence with good reason.

“Schedule for Show Saturday 16th September 2023 the show is sponsored by Girl Meets Brush & The Fashion Life Tour.”

Segment One Show: 12.00pm

• Grand Opening: Jhay Layson 

• CLC Couture 

• Fantasma 

• Grand Finale: Love Collection 

Segment Two Show: 3.00pm

• Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

• Kat Couture 

• D’BPHOR represented by The Fashion Life Tour 

• Jennifer Younger 

• La Petite Wardrobe 

• Hafanana represented by The Fashion Life Tour

• Postcode Fashion

• Anvi Couture represented by The Fashion Life Tour 

• Grand Finale: Stephan Russell

Segment Three Show: 6.00pm

• Grand Opening: Zaira Christa

• TSafari

• Wanda Beauchamp

• Perry Jones represented by The Fashion Life Tour

• TAMTA

• Saima Chaudhry represented by The Fashion Life Tour

• Adrianna Ostrowska

• TUVZA represented by B20 Events 

• Shameless Opinion represented by The Fashion Life Tour

• Grand Finale: Andre Soriano

For further information on The House of iKons, how to get involved, or to purchase tickets see:

House of iKons.

Tickets for The iKons Show.

Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.